India Today advertisement to promote Sathya Sai Baba – a sly move

Sathya Sai Baba’s star as the Godhead Incarnate and a pure and perfect omniscient and omnipotent being (also no less than ‘Creator of the Universe’ – see here) has been sinking rapidly in recent decades, for his publications have played down his megalomaniac claims as far as possible and promoting instead the social projects his devotees have financed and effected under his name. His star fell below the horizon, figuratively, when he died under such obscure circumstances from a completely unknown cause (see below here). The reputation built up for him as a selfless server of mankind with no connection whatever with property or money was further seriously damaged by the amazing discoveries of hoarded cash, jewels, gold, silver and countless other valuable items and luxury goods – and even out-of-date dried foodstuffs – much stored under his 5 meter square bed. A Midas hoard!

Now, obviously suffering under various restraints which apply to them and the ghost town, Puttaparthi, no longer a haunt of the “Eternal Charioteer”, Sai Baba, The Sathya Sai Central Trust has invested a lot of money is  advertising its latest hagiographic propaganda about Sathya Sai Baba, carefully leaving all of the massive controversies aside – as all Sai publications have done under the strictest censorship for decades, as far back as there has been any organized activities.

 
Two of my well-placed informants in India – both top professionals in their fields – investigated with their news agents, who never received any copies along with the regular India Today in the period involved. The so-called “special supplement” was not received by subscribers to India Today, it was a booklet for which one had to apply and pay Rs. 50– separately. There was apparently no bar code on the ‘Divine Grace’ supplement either. The choice of placing the magazine as if it were a regular supplement to the India Today magazine – when in reality is was financed wholly by the Sai Trust and placement was paid for too – was a clever deceptive ploy. This was not least since India Today was formerly one of the few national media which undertook to report on the exposed deceptions and sex abuses of Sathya Sai Baba (see article)!  India Today is now under the leadership of a Congress Party stalwart, who is trying hard to revive its lagging fortunes… so the Sathya Sai Baba advert was taken in, also unsurprising considering the support of the PM, President and Sonia Gandhi plus many Congress and Hindu government ministers for the self-proclaimed Divinity and their “national treasure” namely, “God in India”.  A marriage of necessity between two failing enterprises? 

India Today even did a story last year….in the issue just 3 days before his death, entitled ” The secret world of Sathya Sai Baba’s Rs 40,000 crore empire”
It was by Amarnath Menon…who did the original cover story in December 2000….and referred to sb as “the afro haired Caesar: and “platinum preacher”…rather irreverently…..as he still does refer to him as “godman” etc…Amarnath Menon is obviously not a devotee….but Ashok Malik…another journalist who did a story in the 2000 issue, had left India today sometime back and has written a flattering story on sb service activities after his death. http://indiatoday.intoday.in/story/sathya-sai-baba-health-scare-assets-transition/1/135354.html

Death of Sathya Sai Baba
Sathya Sai Baba’s death – no miracles